Diverse Beauty Project

In 2014 Alexi was inspired to create this book, which represents diverse beauty without boundaries, while photographing the actress Lupita Nyong’o.

 Alexi was so impressed by her natural beauty, that it struck him how rarely he had the chance to photograph beautiful women with a range of different “looks” for professional assignments. Often when he submitted a list of models he was interested in shooting, responses to the more “diverse” models would be along the lines of, “We love her, but…”, “Her hair is a problem…”, “She is too dark.” or, “She is too light to make a statement.”

 In response, Alexi conceived Diverse Beauty, which celebrates many different types of female beauty through sophisticated and lively fashion photographs. Diverse Beauty embraces all beauty and aims to put every type of beauty on a pedestal, so that everyone who looks at it, no matter her race, size, color, age or sexual orientation, can identify and see herself as beautiful.

This handsome volume of fashion portraiture—featuring such subjects as Lupita Nyong’o, Rashida Jones, Salma Hayek, Demi Lovato, Anja Rubik, J. Lo, Chanel Iman, Hari Nef, Beyonce, Tyra Banks and Rosie Huntington-Whiteley, among many others—Diverse Beauty is also a small step in the direction of changing societal norms.

100% of Alexi’s proceeds from sales of this book to go the charity ‘Concern Worldwide.’


The Concept